Email Marketing Services – Types and Tips

Email marketing is a cost effective way to advertise. For a relatively small outlay, your message can reach thousands of people, many who have been pre-screened and pre-qualified as bona fide leads. Here’s some information about the types of marketing services that are available in the UK.

Direct Email

Direct mail is the electronic equivalent to the familiar advertising that’s sent by way of the post. Instead of collecting names and addresses, direct email marketing lists collect names and email addresses. It’s also possible to buy or rent a list of qualified recipients from an email service. Such lists can be tailored to your needs: You can obtain a list of people in a certain age group, profession or geographical area. If this sounds complex, you may want to consider outsourcing your email marketing campaign to a qualified and experienced service.

Retention Email

Retention emails focus on creating and nurturing a strong, long-term relationship with customers and prospective customers. These types of email campaigns generally take the form of newsletters which people “opt in” to receive. Although a newsletter can contain advertisements and promotions, it also should provide value in the form of tips, how-to articles, “insider” sales, etc. The content of a successful email marketing newsletter expertly blends information, entertainment and a subtle sales or promotional message.

Advertising in Third-Party Emails

If you’re not able or willing to commit to a newsletter, another email solution is to find relevant and quality newsletters published by others and pay to have your advertisements included in them. Such newsletters are often high-quality, up scale publications that have established and growing readerships in specific age groups and income groups. They also target groups based on variables such as gender, education level or geographical location.

Tips for Successful Email Marketing

Once you’ve chosen the type of email service you want to utilise, follow a few simple rules to assure success. Target people who are either current customers or who are likely to become customers. Be sure you’re reaching the people who are the decision-makers in their households. For example, if you’re promoting a food product, then target your email direct marketing to the person who buys the groceries and does the cooking.

Finally, keep your marketing emails short, to the point and relevant. It’s worth doing some analysis to determine which email marketing services in the UK will best serve your needs.

Joseph Stalin is an online marketing professional with Belmont Email Internet Marketing – belmont.uk.com. The company is an expert in providing innovative internet marketing solutions for small, medium sized and large businesses. They offers cutting-edge Email Marketing solutions for your business with a full refund guarantee.

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